Proasur

Sebastião Salgado. “Génesis”

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Client: Sebastião Salgado

Services: Scenography, Technical Development, Production , Logistics and Installation

Category: Cultural Production

As part of its cultural programme, the “La Caixa” Foundation aims to show the public the artistic manifestations of the 20th and 21st centuries through the eyes of contemporary creators.

Through the “Art in the Street” project, which began in 2006, the “La Caixa” Foundation aims to turn the streets into open-air museums and bring renowned artists such as Manolo Valdés, Igor Mitoraj, Auguste Rodin and Henry Moore closer to the public.

The “Genesis” exhibition

In 2019, the Obra Social La Caixa, through its “Art in the Street” programme, presented “Sebastião Salgado. Genesis”, an exhibition that brings together some of the artist’s most striking images. In this way, the aim is to bring art and culture closer to those who are outside the usual framework of museums or exhibition halls, as well as to raise public awareness through an incredible natural mosaic.

Curated by his wife Lélia Wanick Salgado, the work consists of 38 black and white photographs structured in five sections that represent an extensive region with various ecosystems and human collectives:

  • “The southern fringes”: South Georgia, the Falklands, the Valdes Peninsula and the Sandwich Islands.
  • “Sanctuaries”: the Galapagos Islands, Indonesia and the ecosystems of Madagascar.
  • “Africa”: Botswana’s Okavango Delta, Virunga Park and the Algerian desert.
  • The Northern Lands: Alaska, the Colorado Plateau, Kluane National Park in Canada and northern regions of Russia, Siberia and Kamchatka.
  • The Amazon and Pantanal: the confluence of the Negro and Solimões rivers in Manaus, the national parks of Canaima (Venezuela) and Xingú (Brazil), and the Pantanal.

“Genesis”, a visual ode to the world we must protect

After several years reflecting on the dramas and tragedies of humanity and after finishing “Exodus”, his work on migration, he began this project in 2004, which lasted until 2012. Eight years in which he travelled to 32 countries that are living testimony to the coexistence of humans and nature: Antarctica, Madagascar, Botswana, Kafue National Park in Zambia, the Colorado Plateau in the United States, Alaska, the Galapagos archipelago in Ecuador, Siberia and the Amazon jungle are just some of the places where he stopped.

This long-term project captures people, animals and landscapes that live in perfect harmony with the natural beauty of our planet and have managed to escape the modern world. Thus, the author does not only focus on contemplation, but invites us to question ourselves about the current human way of life and its impact on the planet’s natural resources.

As a moral, the photographer highlights the fragility of the planet’s resources and the inherent ease with which we can lose everything. That is why it is our mission to protect this wild heritage of humanity and leave these places as they are: idyllic, unadapted to the modern world.

The travelling exhibition has already travelled around Spain and Portugal, stopping in several cities: Évora, Leiria, Soria, Barakaldo, A Coruña, Viana do Castelo, Ourense, Elche, Lisboa…

The work of Proasur in the exhibition of Sebastião Salgado

Proasur we were in charge of the logistics and assembly of this itinerant project.

Who is Sebastião Salgado?

Sebastião Salgado is one of the world’s most renowned contemporary photojournalists, winner of several international awards such as the W. Eugene Smith Award for Humanitarian Photography in 1982 and the Prince of Asturias Award for the Arts in 1998. Eugene Smith Award for Humanitarian Photography in 1982, the Prince of Asturias Award for the Arts in 1998, and in 2001 he was appointed special ambassador for UNICEF.

In the late 1990s, after several years photographing the transformations of big cities, he returned to his native Minas Gerais, in the valley of the Doce River, a once-wild Brazilian location that fell victim to a process of deforestation and erosion. This prompted them to replant a forest that recreated the ecosystem he had known as a child. Gradually, it experienced a rebirth and is now a protected area.

This experience is the epicentre of “Genesis”: a project that took him to remote parts of the planet, locating landscapes and seascapes, ecosystems and human communities that have remained intact.

The result, an ode to the majesty and fragility of the earth and a warning of what we can lose through human action.

Proasur’s services offered in this travelling exhibition project included logistics and assembly.

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