Augmented reality. (“Majorero cheese museum”, Fuerteventura)

Augmented reality was a key point for Proasur in order to show, in an interactive and visual way, information about the type of animal located in a physical area. It consisted of the visualization of information in a tablet combined to that map. Thanks to the introduction of the digital format, we considerably expanded the information provided.

This way, the user can pick up the tablet bringing it closer to the area of the map where they can obtain information. Subsequently, through the camera of the tablet and image recognition software, a pictogram is recognised on the map, showing on the tablet screen the information associated with the specific area that has been chosen.