Revitalisation activities. (“Santa Claus visits your neighbourhood”) Christmas Themed Entertainment

Proasur carried out this successful activity in A Coruña (Galicia) giving it an travelling nature through different neighbourhoods in a very short period; 15 days, 15 locations and more than 20 different activities. We selected skilled personnel (actors, entertainers and more) and organised teams in order to perform in different shows not to mention the cultural animation with a wide range of teaching and educational activities and different workshops, achieving a constant stream of visitors. Furthermore, the short duration of this project (Christmas) entailed highlighting the marketing plan, so we included the insertion of media: radio spots, press… as well as brochures, flyers, mobile advertising on buses and, of course, presence in social networks.